Secrets of the creation of Noka

S.H. Noka, those traditional Japanese wooden farmhouses with balconies all around, an open-air platform connected to the house. A place for sharing with family, friends…, and for contemplation, creating a profound sense of home. Exactly what I wanted to create with this sofa. Our communication methods have become much more digital. So being truly present with people, being there for others, is very important. And in a house, the sofa is a central element, a bit like the kitchen. Noka consists of a platform raised on stilts, topped with soft, organically shaped cushions. The fact that it is fully upholstered gives it a sense of unity and creates a space for conversation.

S.H. Finally, I wanted to integrate modularity. Noka is a system, made up of elements (single module, daybed, etc.) that can be easily combined, so that everyone can create the perfect piece of furniture for their needs, their home, their life. Or take it apart. It can be expanded later by adding a module, etc. The range of materials available also allows for a unique personality each time. Our lifestyles evolve. Our furniture must be able to evolve with us. We don't buy a sofa for just one season. It's a piece of furniture we'll keep for a long time.

S.H. Yes. And in many ways. First, we've developed consumption habits that are completely nonsensical. We've lost the ability to be patient. The fast fashion model that has crept into design is a disaster. With a click, you buy a product (often mediocre), made on the other side of the planet (in probably questionable environmental and social conditions), which arrives at your doorstep two days later, and which you'll throw away in a year. Quality takes time, and it lasts a long time. In this sense, working with Ligne Roset is a pleasure. We share these values. Furniture should be seen as an alternative investment.

S.H. And then it's also a question of responsibility. Design isn't just about the harmony of forms, beauty, or functionality. It's also about materials and resources, which are not inexhaustible. It's important to ask where the material comes from, whether a piece of furniture can be repaired or recycled, and whether transportation will be carried out under good environmental and human conditions. At Ligne Roset, there is a "sustainability manager," independent of marketing. This affects the design in a very positive way.

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